Content:
The content of each interaction should offer value and relevance to the prospect’s business needs and challenges. It should be engaging, concise, and clear in its purpose. A call to action should be included in each step, guiding the prospect to the next stage of the sales process. Think of it like the breadcrumb trail in Hansel and Gretel, only instead of leading to a witch’s house, it’s leading to your virtual doorstep with solutions. For example, if you’re selling a high-tech juicer, your first email might tease with the latest juicing trends followed by a detailed guide on innovative juicing techniques that your product makes possible.