Spend five minutes learning what matters most to your prospect.
Check LinkedIn for recent posts, promotions, or company updates.
Scan the company’s About page and News section for growth signals or new launches.
Use data tools like Salesbot.io to confirm contact accuracy and uncover verified mobile numbers.
Pro tip: Look for “trigger events” — funding rounds, hiring sprees, or tech stack changes. These make your call timely and relevant.
Your opening line should answer one question fast: “Why me, why now?”
Use what you found in your research to build context:
“Hey Sarah, I saw your team just expanded into EMEA — are you exploring new ways to build your outbound pipeline there?”
Context creates curiosity. Curiosity keeps them on the phone.
Personalization doesn’t mean name-dropping their CEO. It means showing relevance.
Reference something specific but useful.
Tie it directly to how your solution helps.
Keep it conversational — not robotic.
Tools like LinkedIn Sales Navigator or Crunchbase can surface insights that make personalization easier and faster.
Cold calling is 80% attitude. Visualize success before every block of calls. Set clear goals — number of connects, conversations, and meetings. Track them daily.
If you need benchmarks, see Cognism’s Cold Calling Statistics for average connect rates and optimal call times.
Write down key points, not paragraphs. Authentic conversations outperform rehearsed scripts every time.
Create a three-part talk track:
Intro with context (“I noticed your team is hiring SDRs…”)
Problem statement (“Most teams struggle with data accuracy during ramp-up…”)
Value statement (“Our users see 90% mobile accuracy with Salesbot’s verified data.”)
Cold calling success doesn’t start when you dial — it starts with how you prepare. The SDRs who win are the ones who combine accurate data, smart research, and genuine curiosity.
If you’re ready to cut list cleanup time in half and call verified decision-makers, check out Salesbot.io — built for cold-calling agencies and BDR teams who rely on accuracy to book more meetings.
