Preparing Before You Dial: The Cold Caller’s Secret Advantage

Cold Calling Preparing Before You Dial: The Cold Caller’s Secret Advantage Content Preparing Before You Dial: The Cold Caller’s Secret Advantage​ Preparing Before You Dial: The Cold Caller’s Secret Advantage​ 1. Research Your Prospect Like a Human, Not a Database​ 2. Define Your Reason for Calling 3. Personalize Without Overdoing It​ 4. Prepare Your Mindset​ […]

Why Your ICP Matters More Than Ever (and How to Get It Right)

Sales Strategy Why Your ICP Matters More Than Ever (and How to Get It Right) Published June 12, 2025 Content Why Your ICP Matters More Than Ever Why Your ICP Matters More Than Ever (and How to Get It Right) What Is an ICP, Really? Why Most ICPs Fall Flat How to Build a Better […]

AI: The Cause of, and Solution to, All of Outbound’s Problems

Sales Ai Sales Estrasgedy AI: The Cause of, and Solution to, All of Outbound’s Problems Published June 12, 2025 Content Your Outbound Strategy Is Already Obsolete Your Outbound Strategy Is Already Obsolete​ AI Broke the Old Playbook. Now It Is the Playbook. Outbound 2.0 Starts With Better Data Legacy Tools Can’t Keep Up AI-Only SDRs […]

Is Email Marketing Dead in 2025? (Spoiler: Not Even Close)

Sales Ai Sales Estrasgedy Is Email Marketing Dead in 2025? (Spoiler: Not Even Close) Published June 12, 2025 Content Email isn’t dead—bad email marketing is The new email marketing playbook Introduction What’s actually dead in email marketing? Why email will continue to evolve The future of email marketing: smarter, not mass-sent What You Should Do […]

Why Nailing Your Email Subject Line is a Game-Changer for SDRs

Contents The Importance of Your Email Subject Line Building the Perfect Subject Line Advanced Tips for Subject Line Mastery Think of your email’s subject line like the headline of a news article—it’s what compels someone to click and read more. It’s essential for standing out in a crowded inbox. Picture this: You’ve got two emails […]

Why Nailing Your Email Subject Line is a Game-Changer for SDRs

Contents The Importance of Your Email Subject Line Building the Perfect Subject Line Advanced Tips for Subject Line Mastery Think of your email’s subject line like the headline of a news article—it’s what compels someone to click and read more. It’s essential for standing out in a crowded inbox.  Picture this: You’ve got two emails […]

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